Reddit Pixel
Unlock Reddit retargeting and conversion tracking for your campaigns.
The Reddit Pixel is a JavaScript snippet that tracks website visitor actions so you can measure the performance of Reddit ad campaigns, retarget website visitors, and build custom audiences from your site traffic.
Why you need it
Reddit's user base is highly engaged and skews toward tech-savvy, early-adopter demographics. The pixel enables retargeting — one of the most cost-effective advertising strategies — and conversion tracking to prove ROI from Reddit campaigns.
How to install
In Reddit Ads Manager, go to Conversions → Create Pixel. Copy the base code and paste it in the <head> of every page. You can also install via Google Tag Manager using the Reddit Pixel community template.
How to verify
View your page source and search for "alb.reddit.com" or "rdt(" to confirm the pixel is present. Reddit also shows pixel status in Ads Manager under Conversions.
Common issues
Reddit Pixel is often forgotten because Reddit advertising is used less frequently. If you are running Reddit campaigns, the pixel is essential. Install it proactively so you build audience data before launching campaigns.
Installation code
<!-- Reddit Pixel -->
<script>
!function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?
p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};
p.callQueue=[];var t=d.createElement("script");t.src=
"https://www.redditstatic.com/ads/pixel.js",t.async=!0;
var s=d.getElementsByTagName("script")[0];
s.parentNode.insertBefore(t,s)}}(window,document);
rdt('init','YOUR_PIXEL_ID');
rdt('track', 'PageVisit');
</script>
<!-- End Reddit Pixel -->Replace YOUR_PIXEL_ID with your actual ID from the platform's ads manager.
Frequently asked questions
How do I check if Reddit Pixel is on my website?
Enter your domain in PixelSpy above. You can also view page source and search for "rdt(" or "alb.reddit.com" to confirm the pixel is installed.
What events does Reddit Pixel support?
Reddit Pixel supports standard events including PageVisit, ViewContent, Search, AddToCart, AddToWishlist, Purchase, Lead, SignUp, and Custom events for other actions.
Does Reddit Pixel work with Google Tag Manager?
Yes. There is a community-built Reddit Pixel template available in the GTM template gallery. Search for "Reddit" when creating a new custom tag in GTM.