Pinterest Tag
Measure Pinterest ad performance and reach high-intent shoppers.
The Pinterest Tag is a piece of JavaScript code that you put on your website to track actions people take after viewing your Pinterest ads. It enables conversion measurement, audience building, and campaign optimisation for Pinterest Ads.
Why you need it
Pinterest users have high purchase intent — they are actively searching for ideas and products. The Pinterest Tag enables retargeting, conversion tracking, and lets Pinterest's algorithm optimise your ad delivery toward people most likely to convert.
How to install
In Pinterest Ads Manager, go to Ads → Conversions → Pinterest Tag → Create Tag. Copy the base code and paste it in the <head> of every page. For Shopify users, use the official Pinterest Shopify app for one-click installation.
How to verify
Install the Pinterest Tag Helper Chrome extension to confirm the tag is firing. You can also view your page source and search for "pintrk" or "s.pinimg.com".
Common issues
Adding e-commerce events is the highest-impact improvement. Install AddToCart, Checkout, and Lead events to give Pinterest the conversion signals it needs to optimise ad delivery automatically.
Installation code
<!-- Pinterest Tag -->
<script type="text/javascript">
!function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(
Array.prototype.slice.call(arguments))};var n=window.pintrk;n.queue=[],n.version="3.0";
var t=document.createElement("script");t.async=!0,t.src=e;var r=document.getElementsByTagName("script")[0];
r.parentNode.insertBefore(t,r)}}("https://s.pinimg.com/ct/core.js");
pintrk('load', 'YOUR_ADVERTISER_ID');
pintrk('page');
</script>
<noscript>
<img height="1" width="1" style="display:none;" alt=""
src="https://ct.pinterest.com/v3/?tid=YOUR_ADVERTISER_ID&noscript=1" />
</noscript>
<!-- End Pinterest Tag -->Replace YOUR_PIXEL_ID with your actual ID from the platform's ads manager.
Frequently asked questions
How do I check if Pinterest Tag is installed on my site?
Enter your domain in PixelSpy above. You can also install the Pinterest Tag Helper Chrome extension or search your page source for "pintrk" or "s.pinimg.com".
What events does Pinterest Tag support?
Pinterest Tag supports PageVisit, ViewCategory, Search, AddToCart, Checkout, WatchVideo, Lead, SignUp, and Custom events. For e-commerce, focus on AddToCart and Checkout first.
How does Pinterest Tag help with e-commerce?
The Pinterest Tag allows you to build audiences of visitors who viewed products, added to cart, or purchased — and then retarget them with dynamic product ads showing exactly the products they browsed.