LinkedIn Insight Tag
Essential for B2B retargeting and professional audience targeting.
The LinkedIn Insight Tag is a lightweight JavaScript snippet that enables in-depth campaign reporting, website retargeting, and website audience analytics for LinkedIn ad campaigns. It is particularly valuable for B2B businesses.
Why you need it
LinkedIn's audience is unique — it is the only platform where you can target by job title, company, seniority, and industry. Without the Insight Tag, you cannot retarget your website visitors on LinkedIn or measure B2B campaign conversions.
How to install
In LinkedIn Campaign Manager, go to Analyze → Insight Tag → Install my Insight Tag. Copy the global tag code and add it to the <head> of every page. You can also deploy via Google Tag Manager.
How to verify
In LinkedIn Campaign Manager, go to Insight Tag and check the status column — it should show "Active" within 24 hours of installation. You can also view page source and search for "snap.licdn.com".
Common issues
Many sites install the Insight Tag but never configure conversion events. Set up conversions for key actions like form submissions, demo requests, and content downloads in Campaign Manager under conversions.
Installation code
<!-- LinkedIn Insight Tag -->
<script type="text/javascript">
_linkedin_partner_id = "YOUR_PARTNER_ID";
window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
window._linkedin_data_partner_ids.push(_linkedin_partner_id);
</script><script type="text/javascript">
(function(l) {
if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};
window.lintrk.q=[]}
var s = document.getElementsByTagName("script")[0];
var b = document.createElement("script");
b.type = "text/javascript";b.async = true;
b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";
s.parentNode.insertBefore(b, s);})(window.lintrk);
</script>
<noscript>
<img height="1" width="1" style="display:none;" alt=""
src="https://px.ads.linkedin.com/collect/?pid=YOUR_PARTNER_ID&fmt=gif" />
</noscript>
<!-- End LinkedIn Insight Tag -->Replace YOUR_PIXEL_ID with your actual ID from the platform's ads manager.
Frequently asked questions
How do I check if LinkedIn Insight Tag is installed?
Enter your domain in PixelSpy above. You can also view page source and search for "_linkedin_partner_id" or "snap.licdn.com" to confirm installation.
What is the LinkedIn partner ID?
The LinkedIn partner ID is your unique identifier for the Insight Tag, found in Campaign Manager under Insight Tag settings. It is a numeric value like 123456 embedded in the tag code.
Does LinkedIn Insight Tag slow down my website?
No — the Insight Tag is loaded asynchronously, meaning it does not block page rendering. LinkedIn reports the tag adds less than 50ms of load time in most environments.